“New Approach”

RE: Sale of Merchandise 

Dear Friends,

I am always looking for ways in which I can improve or do more to make a difference based on what I see and hear at our events.  I reviewed some of my notes and personal thoughts that I wrote down and wanted to share one change we have made back in 2019.

There are certain ideas that you create that can make an impact on others.  One of the most inspirational things I created for Tribute was the Tribute to my Parents Essay Award.  After reading the essays and selecting a winner for each event, I always do my part by giving back the entry fees to the parents of the winner.  When I log on to a studio account to search for the winner’s name and the amount of entry fees to return to each family, it is a constant reminder for me on how much parents truly spend on entry fees.  Time and time again I see the financial investments that parents make for their sons and daughters to be in dance and I never take this for granted.

After a family meeting with my wife and kids, we have decided to make a noticeable change for our company. Tribute will NOT be selling merchandise or any other items that put families in a position to spend additional monies while their children share their talents on stage at a Tribute Event.  I have thought for years that this is a must since it is the norm and what everyone is used to seeing.  We just want to try something different by not having a retail store like so many other events and to focus more on the art of dance.  One thing that we love to see more than anything is the smiling faces of the dancers before and after they perform taking pictures with their family members, fellow team members and teachers in the lobby.  So, we will be replacing what normally would be our merchandise area with an even larger and more enhanced display just for everyone to take photos.  From day one, we have always tried to do our part to make Tribute affordable for families and to give back and help others.  We try to always put ourselves in the shoes of parents who work so hard to provide for their children.  There are things that we have done and will continue to focus on that can truly make a difference for those attending our events.

So, if you are returning to Tribute or attending for the first time in the new year, you will not see racks of merchandise when you walk in the door at Tribute.  With this change you will also see our staff that would normally sit behind a counter selling items play a more significant role in a way to better serve our clients and families with an even stronger focus on customer care.

With every small family owned business, you never know what will happen from year to year.  At Tribute we are so humbled by the support we receive which allows us to stay in business in such a huge market and we are so excited about the future and the upcoming season.

With Gratitude and Appreciation

Darin, Karen, Jonah and Olivia Troglia